Privacy & Data Collection Policy

Last Updated: March 5, 2026

1. Introduction

Welcome to The No Marketer. We are committed to protecting your personal information and your right to privacy. This policy explains how we collect, use, share, and protect your data when you visit our website (https://nomarketer.io), use our services, or interact with our advertisements on platforms like Facebook and Instagram.

The No Marketer is the data controller responsible for your personal information. Our registered address is:

10/15 Fullarton Road
Kent Town, South Australia 5067
Australia

By using our website, purchasing our courses, or submitting your information through our forms (including Meta Lead Ads), you acknowledge that you have read and understood this Privacy Policy.

2. Information We Collect

2A. Information You Provide to Us

We collect personal information that you voluntarily provide to us when you register on the website, express an interest in obtaining information about us or our products and services, or otherwise contact us.

The personal information we collect may include:

• Contact Details: Your name and email address.
• Professional Information: Your business name, industry, marketing experience level, and business goals.
• Transaction Data: If you purchase a course, we collect necessary billing details (note: we use secure third-party payment processors and do not store full credit card numbers).

Meta Lead Ads: When you submit a form through a Facebook or Instagram Lead Ad, that information is collected by Meta Platforms, Inc. and passed to us. Once we receive this data, it is governed by this Privacy Policy.

2B. Information Collected Automatically

When you visit our website, we automatically collect certain information about your device and usage. This information does not reveal your specific identity (like your name) but may include:

• Device Data: IP address, browser type, device characteristics, operating system, and language preferences.
• Usage Data: Pages visited, time spent on pages, referring URLs, and links clicked.
• Meta Pixel Data: We use the Meta Pixel to track specific actions you take on our website, such as viewing a page, clicking a button, or submitting a form. This data is sent to Meta to help us measure ad performance and build audiences for advertising.
• Google Analytics Data: We use Google Analytics to understand how visitors interact with our site to improve the user experience.

3. How We Use Your Information

We process your information for purposes based on legitimate business interests, the fulfillment of our contract with you, compliance with our legal obligations, and/or your consent.

We use your information to:

• Deliver Services: To provide you with the marketing education content, courses, and resources you have requested or purchased.
• Communicate: To respond to your enquiries, support requests, and send you administrative information.
• Marketing: To send you marketing communications about our products and training (only if you have consented to receive them).
• Ad Measurement: To measure the effectiveness of our advertising campaigns using the Meta Pixel.
• Meta Custom Audiences: We may upload hashed (encrypted) customer lists (such as email addresses) to Meta to show relevant ads to our existing students or subscribers. Meta matches this data against their user base and deletes the raw data shortly after the matching process is complete.
• Meta Lookalike Audiences: We use the data from our Custom Audiences to ask Meta to find other users who share similar interests or demographics to our current customers. We do not receive any personal data about these new users from Meta.
• Analytics: To analyse website traffic and improve our website functionality using Google Analytics.
• Internal Operations: For data analysis, identifying usage trends, and internal CRM management.

4. Meta Advertising Technologies

Important Notice: We use Meta Business Tools, including the Meta Pixel, Custom Audiences, Lookalike Audiences, and Lead Ads.

The Meta Pixel is a small piece of code installed on our website that allows us to measure the effectiveness of our advertising and understand the actions people take on our website. The Pixel collects data such as your IP address, browser information, and button clicks.

Meta uses cookies and similar technologies to collect this data. The specific cookies often used include:

• _fbp: Used by Meta to deliver a series of advertisement products such as real-time bidding from third-party advertisers.
• _fbc: Used by Meta to store the click identifier when a user arrives from a Meta ad.
• fr: Used by Meta to deliver, measure, and improve the relevancy of ads.

Meta processes the data it collects in accordance with its own Data Policy, which you can review here: Meta Privacy Policy.

Controlling Your Data on Meta:

• You can adjust your ad preferences on Facebook here: Facebook Ad Preferences.
• You can view and manage your Off-Facebook Activity here: Off-Facebook Activity.
• If you wish to be removed from our uploaded Custom Audience lists, please contact us at help@nomarketer.io.

5. Cookies and Tracking

Cookies are small text files stored on your device that help us recognize you and improve your browsing experience.

Cookie Name	Provider	Purpose
_fbp, _fbc, fr	Meta (Facebook)	Advertising, tracking conversions, and audience building.
_ga, _gid	Google Analytics	Distinguishing users and analyzing site traffic.
wordpress_*	The No Marketer	Essential cookies for site functionality and login sessions.

Cookie Consent: We do not currently use a dedicated cookie consent banner. By continuing to browse our website, you consent to the use of these cookies. However, you have the right to accept or reject cookies. You can modify your browser settings to decline cookies if you prefer, though this may prevent you from taking full advantage of the website.

Note: We strongly recommend that users from the UK and EU review their browser settings to ensure they are comfortable with this level of data collection, as our current setup assumes implied consent.

6. Sharing Your Information

We do not sell your personal information to third parties. We may share your data with the following categories of third parties for business purposes:

• Advertising Partners: Meta Platforms, Inc. (Facebook/Instagram) for the purpose of creating custom audiences and measuring ad performance.
• Analytics Providers: Google LLC (Google Analytics) to understand website usage.
• Service Providers: Our internal CRM and email marketing platforms used to manage our relationship with you.
• Legal Obligations: We may disclose your information where we are legally required to do so in order to comply with applicable law, governmental requests, a judicial proceeding, court order, or legal process.

7. International Data Transfers

The No Marketer is based in Australia. However, we serve customers globally, including in New Zealand, the United Kingdom, and the United States.

Your information may be transferred to, stored, and processed in countries other than your own, primarily the United States, where our third-party service providers (Meta and Google) are located.

• For Australian Users: By providing your personal information, you consent to the disclosure of your information to these overseas recipients in accordance with Australian Privacy Principle (APP) 8.
• For UK Users: We take all necessary measures to ensure your data is treated securely. Our major partners, Meta and Google, utilize Standard Contractual Clauses (SCCs) and the UK International Data Transfer Agreement (IDTA) to safeguard data transfers outside the UK.
• For US Users: We handle your data in accordance with applicable US state privacy laws and industry standards.

8. Data Retention

We will only keep your personal information for as long as it is necessary for the purposes set out in this privacy policy, unless a longer retention period is required or permitted by law (such as tax, accounting, or other legal requirements).

Generally, we retain marketing-related data for 24 months from your last interaction with us. If you have not engaged with our emails or website for this period, we may remove your data from our active marketing lists.

Please note that Meta retains data collected via the Pixel in accordance with their own data retention policies.

9. Your Rights

Depending on your location, you have specific rights regarding your personal information.

General Rights (All Users)

• Access: You have the right to request a copy of the personal information we hold about you.
• Correction: You have the right to request that we correct any information you believe is inaccurate.
• Deletion: You have the right to request that we delete your personal information.
• Opt-Out: You can unsubscribe from our marketing emails at any time by clicking the “unsubscribe” link in the emails we send.

For Australian Users

Under the Privacy Act 1988, you have the right to access and correct your personal information (APPs 12 and 13). If you believe we have breached the Australian Privacy Principles, you may lodge a complaint with us. If you are unsatisfied with our response, you can contact the Office of the Australian Information Commissioner (OAIC) at www.oaic.gov.au.

For UK Users

Under the UK GDPR, you have rights including the right to restrict processing, object to processing, and data portability. You also have the right to lodge a complaint with the Information Commissioner’s Office (ICO) at ico.org.uk.

For US Users

Depending on your state of residence, you may have the right to know what personal information is collected, the right to delete that information, and the right to opt-out of the “sale” or “sharing” of your personal information. Under certain US laws (like the CCPA/CPRA), the use of the Meta Pixel may be considered “sharing” data for cross-context behavioral advertising. You can opt out by disabling cookies in your browser or adjusting your Meta Ad Preferences.

10. Children’s Privacy

Our services are not directed to individuals under the age of 16. We do not knowingly collect personal information from children under 16. If we become aware that we have collected personal information from a child under 16, we will delete such information from our records immediately.

11. Changes to This Policy

We may update this privacy policy from time to time. The updated version will be indicated by an updated “Last Updated” date and the updated version will be effective as soon as it is accessible. We encourage you to review this privacy policy frequently to be informed of how we are protecting your information.

12. Contact Us

If you have questions or comments about this policy, or if you wish to exercise your privacy rights, you may contact us at:

The No Marketer
10/15 Fullarton Road
Kent Town, South Australia 5067
Australia
Email: help@nomarketer.io

We will aim to respond to your request within 30 days.